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Recent articles
Japan's super-solo culture
In Japan, expenditure by solo consumers in the 2019 Financial Year was almost 8 trillion yen. These ”O-hitori sama” customers are being courted by a variety of businesses. Let’s take a look at Japan’s emerging solo-oriented services and consider the needs and motivations behind three styles of solo consumer behavior. Read more
Japan's first Zero Waste town demonstrates sustainable consumption
Kamikatsu, a town of 1,500 inhabitants on the island of Shikoku, had to shut down one of its two garbage incinerators in 1998. In response, the community completely reconsidered its approach to waste management, and became Japan's first zero waste town. Read more
Japan's IT skills deficit leaves firms too dependent on vendors
By entirely outsourcing their Information and Communications Technology (ICT) to vendors, Japanese user companies find themselves under-skilled and vulnerable to high profile technology failures. Japanese firms don't know their own IT systems well enough and they lack the capabilities to manage the technology vendors who build them. Read more
VanMoof brings a Dutch take on mobility to Japan - Part 2
In Part 2 of this interview, we ask David Robert of VanMoof what makes Japanese customers different from European customers - and how does this affect VanMoof's mission to make cities more sustainable? Read more